Yejee developed a strong interest in sustainability while conducting her master’s research on “The Impact of Sustainable Brand Authenticity on Purchase Intention,” exploring the relationship between consumer perception and sustainability. This academic exploration laid the foundation for her continued commitment to sustainability and responsible business practices.
Prior to joining GSTC, she worked at a global certification body, where she was primarily responsible for certifying and auditing sustainable product certifications in the textile industry. She later continued her career at a Korea-based local certification body, focusing on technical operations for management system certifications.
At GSTC, she serves as an Accreditation Compliance Manager, ensuring the credibility and integrity of GSTC-accredited certification bodies and supporting the organization’s mission to promote sustainable tourism through robust, global standards.